Even though WW2 was a fight for control of the world, which the Americans primarily won and thus became the most powerful empire in human history, it can be reimagined as a fight against the evil Nazis – just like the war in Iraq, which is primarily about regional domination and control of key resources (especially oil) can be reimagined as a fight against irrational terrorists or for the pseudo-intellectuals a fight against an emergent global caliphate.
Nazis made WW2 colonizable to the fantasies and imaginations of Americans who long to believe themselves noble. This colonizing has been such a success that “evil Hitler” became “evil Saddam Hussein” when Americans needed to feel noble over their actions in Iraq and “evil Osama bin Laden” when Americans needed to feel noble over their actions in Afghanistan.
The successful result of marketing shapes the definition of future marketing. The purpose is to construct a version of history useful to the beneficiaries of war – this version is neither true nor false – truth and lies become judged for how useful they are within the propaganda model and accepted, rejected, or more often twisted, accordingly.
One of the most terrifying aspects of reality to me is that individual Americans do precisely the same thing. They establish a propaganda model *for themselves* and then each piece of reality or fiction that they experience is manipulated to benefit the model, which fuels their sense of well-being. When confronted they explain that there’s something called “subjectivity” which accounts for this – it’s therefore totally fine. Reality serves US, not the other way around. Anyone who believes otherwise is simply not a “good citizen”.