The exploding plastic inevitable is the thematic title of a series of events organized by Andy Warhol in 1966 and 1967, several years after the first video game was created.
Besides being one of the leading philosophers of his time, Warhol was a cynical manipulator who strategically controlled the people around him as a strategy gamer controls his units. He named his base of operations “The Factory”.
The most famous pupil of Warhol is David Bowie, whose plastic philosophy defines his perpetually shifting musical career and persona.
As Bowie shifted phases from one cultural element to the next, game developers were presenting gamers with one after another alternate reality to explore, each with its own rule set and cultural meaning with a purpose promoted by Timothy Leary by way of Marshall McLuhan: “Turn on, tune in, drop out”.
Game developers, regularly calling themselves “wizards”, realized the utter malleability and control they had over this reprogrammable artistic medium, and the special historical time period in which their new medium was emerging – one of despair and apocalypse. Early games were largely about “fun”, distracting people from the reality of the world, in line with the pot-head ideal of “be cool, man”. Another design philosophy was that of saving the world, lead by Richard Garriott with his attempt to improve human morality by establishing it within the game world.
Andy Warhol turned out to be precisely correct, as the first and maybe only plastic artistic medium has in fact exploded. Humans, despairing and dreaming of the apocalypse, have put their faith into this merger of technology and art, this synthetic construct of magical wizards creating dragons for the terrified humans of the world to slay.