Nietzsche, Freud, Bernays, Barrie, Kafka, and Disney ushered in Western selfishness, paving the way for the rampant nihilistic consumerism of the 20th and 21st centuries.
In Nietzsche, Kafka, and Freud we see romantic dandies, shouting out their terror and terribleness to the world. These are humans who believe themselves to be monsters, and will only be happy when the world is made monstrous.
Barrie, Bernays, and Disney are the “good” side of the horror – they decided that what humans most needed was to return to childhood. Their project was to condemn the human soul to perpetual youth.
These are “great” men precisely because what the West needed during it’s Empire’s rule in late capitalism to perpetuate itself is existential angst (so it’s suffering can compare to the weaponized death, mass starvation, and disease it continually causes) and perpetual youth (so it can never take responsibility for it’s actions).
Any and all people who serve that purpose are lauded by the elite, and those who are particularly valuable, as each of the pathetic humans listed above, are called great by those same elite and each of their servants and devoted slaves.